cBlends
Jackets, 2007
cBlends is a project to re-use clothes from two or more pre-existing sources to create a cultural blend of concept and fashion styles. Current cBlends include merging American Hip-hop sweatshirts with business suits and military-wear repurposed in a casual, yet pseudo-utilitarian style.
This project subverts the throw-away consumerist culture of fashion upgrades and bootleg products. cBlends empowers individual consumers to also become producers from the resources that one already owns and may purchase inexpensively. Ideally, if one becomes skilled in blending fashion, one will increase their clothes’ utility, appeal, and open the possibility to earn income from personal efforts. And, while cBlends has is focused on fashion, the emphasis in this project is on developing an intervention that concerns our economy, the exchange and the extras.